There’s really a lot to this website. The illustrations carry all the content in a strong direction, makes it interesting. I also like how it’s a big mix up of a single page scrolling design and other deeper sub pages throughout. The “incubator” illustrations creeps me out, but the rest are really fun and well done. The contact form page is also really fun, with the egg price slider. Really great stuff on this site.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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