Percept Brand Design is a results-driven Sydney creative agency. Our expertise is in all things related to brand design; from branding and packaging design right through to marketing communications and of course website design. Percept Brand Design is here to help businesses do better business. We are thinking creatives who put our clients’ best interests at the heart of everything we do.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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