Percept Brand Design is a results-driven Sydney creative agency. Our expertise is in all things related to brand design; from branding and packaging design right through to marketing communications and of course website design. Percept Brand Design is here to help businesses do better business. We are thinking creatives who put our clients’ best interests at the heart of everything we do.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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