What a beautifully designed experience here. I love the approach of something kind of unstructured yet totally integrated like this. The page jumps right into copy then plops you into some very swell looking info-graphic like sections. You gotta check ’em out as you scale the page down – brilliantly done stuff.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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