What a beautifully designed experience here. I love the approach of something kind of unstructured yet totally integrated like this. The page jumps right into copy then plops you into some very swell looking info-graphic like sections. You gotta check ’em out as you scale the page down – brilliantly done stuff.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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