Designers, creatives and web architects; they are just some of the people who see ‘Lorem Ipsum’ daily. Yet many don’t realise it derives from the Latin ‘dolorem ipsum’, roughly translated to ‘pain itself’ . Two words that people living with Parkinsons know all too well. In recognition of Parkinson’s Awareness Month, Wunderman Thompson Australia and Parkinson’s NSW have created Parkipsum’s – a Lorem Ipsum generator. Launched on World Parkinson’s Day, the tool changes the usual Lorem Ipsum dummy text to a variation that sheds light on the little-known symptoms of Parkinson’s, while also raising the importance of being aware of changes within yourself and others to increase early detection.

Credits
Advertising Agency: Wunderman Thompson, Sydney, Australia
National Chief Creative Officer: Simon Langley
Creative: Kat Thomas
Creative: Nick Doring
Digital Design Director: Dena Taiebat
UI Creative: Marvin Cheung
Senior Front End Developer: Joe Campbell
Partner: Ana Lynch
Engagement Manager: Rebekah O’Grady
Chief Executive Officer: Jo-Anne Reeves / Parkinson’s NSW
Marketing and Digital Manager: Mirelle Brockett