Paradox is beautifully minimal design with a clear focus on funneling potential clients into a conversation. The site is clearly conceived and simple in execution. The differentiator is the quality of the work. Minimal design at its best.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Love the perspective of the image on the homepage!