Paradox is beautifully minimal design with a clear focus on funneling potential clients into a conversation. The site is clearly conceived and simple in execution. The differentiator is the quality of the work. Minimal design at its best.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




Love the perspective of the image on the homepage!