Paradox is beautifully minimal design with a clear focus on funneling potential clients into a conversation. The site is clearly conceived and simple in execution. The differentiator is the quality of the work. Minimal design at its best.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




Love the perspective of the image on the homepage!