Gene must be in love with full screen imagery and minimalism because oldbarbershop.com.au is another great example of both. The design is so simply structured that, even though its responsive, one break point suffices to accomodate all devices. I think thats wonderful. oldbarbershop is a design that naturally fits any device, without strangely complex content shifts or poorly considered navigation. The design is simple and sweet and very well done.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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