Gene must be in love with full screen imagery and minimalism because oldbarbershop.com.au is another great example of both. The design is so simply structured that, even though its responsive, one break point suffices to accomodate all devices. I think thats wonderful. oldbarbershop is a design that naturally fits any device, without strangely complex content shifts or poorly considered navigation. The design is simple and sweet and very well done.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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