A simple way to sort and view products. Everything arranged in a big grid. Nice bold coloring and clear sections. I really like this layout for browsing and sorting, you just can’t beat a simple mechanic like this. Nice colors and the birds add good character too.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
Love how this site really has a style of it’s own. I think the great color palette and simplicity of the layout echo the relaxed but stylishness of the clothing / potential customer.
As someone who shops online a lot I also appreciate the product availability in the hover state. The only criticism I might have is that there’s probably too many boxes on the homepage.