oioi.gg

Independent multi-disciplinary creative services working globally to connect brand, interface and experience with visual identity.Specialising in creating intuitive concepts that blend great design with purpose. Also specialising in making stuff look buff.

Personal portfolio website featuring some of my recent work in creative consultancy, design and direction.

After a decade of procrastination, turns out all I needed was a global pandemic and national lockdown to get my shit together.

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News & Articles

The Relentless Utility of McMaster-Carr’s Website

McMaster-Carr’s website proves that function beats flash. Built for speed and clarity, it’s a masterclass in no-nonsense design tailored to real users who just need things to work.

Beyond the Basics: Unlocking the Real Power of CSS Pseudo-Classes

Unlock the full potential of CSS pseudo-classes. Go beyond :hover and explore powerful, modern techniques that reduce code bloat, enhance accessibility, and replace JavaScript with smarter, scalable styling.

How CX (Customer Experience) Can Combat Customer Churn

A seamless customer experience (CX) can reduce churn and boost retention. Discover essential design strategies that transform frustrating user journeys into engaging, personalized experiences that build loyalty and trust.

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