I like nuevacocina.com’s bold use of color. The richness of their red is strong and emotive. The photography is great and is seamlessly integrated into the visual language of the design. I think that the liberal use of text images for buttons and such is unfortunate but nuevacocina.com is a well branded engaging site.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.




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