I like nuevacocina.com’s bold use of color. The richness of their red is strong and emotive. The photography is great and is seamlessly integrated into the visual language of the design. I think that the liberal use of text images for buttons and such is unfortunate but nuevacocina.com is a well branded engaging site.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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