Newton Running : Run Better

This site has been out for a while, but while looking at shoes for races coming up, we found the Newton Running site – wow.

From the cool navigation and transitions on the “home page” after the intro, to the interactive parts when viewing the shoes – this site has great movement using 3d transforms and some flash-like javascript to achieve some of the interactiveness.


alternate screenshots:
Newton Running : Run Better : Menu



Newton Running is based out of Colorado


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Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.