This new site launch by SimpleFocus is very intriguing to me. It has a nice simplified feeling to the layout visually but there’s still just about as much “stuff” on the page as any typical site I’ve seen. I can’t help but think this is largely derived from the experience Simplefocus has developed utilizing their eye tracking testing techniques.
Study this site, it’s good stuff!
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
Discover the delicate balance between complexity and simplicity in web design. Learn how designers shape user experiences by harnessing complexity to create user-friendly websites.
Mastering context is pivotal in modern web design. This article emphasizes its significance, from responsive design to deciphering navigation icons, to boost UX and SEO rankings.
Crazy clean & simple but it works. Ballsy too, I always find myself thinking ‘does it need something else?’ if it looks to minimal. But simple works, this website shows that. Another good spot.
I’d like to say thanks to Tactical Magic for the logo design and also for providing some art direction on our design along the way.
Simple Focus lived up to their name (as always) on this one. Kudos to you and your team, JD. And thanks for kindly mentioning the small supporting role played by Tactical Magic.