Website for the brilliant product idea Nest. Love this thing and want one badly. The website is simple and very convincing as you take in the content. Particularly the “tour” page (if you call it that.) Nice site that matches well with the product. Added bonus is that it’s not just another Apple design style rip-off!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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