The emma website is very crisp. I dig that top nav and how crisp and brite it looks to me. The “get started” call to action is easy to find and understand and I like that it’s echoed on the page a couple of times. The overall layout gets more dense with content as you move farther down the page but that’s how it should be I think for a product like this.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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