The emma website is very crisp. I dig that top nav and how crisp and brite it looks to me. The “get started” call to action is easy to find and understand and I like that it’s echoed on the page a couple of times. The overall layout gets more dense with content as you move farther down the page but that’s how it should be I think for a product like this.
The Relentless Utility of McMaster-Carr’s Website
McMaster-Carr’s website proves that function beats flash. Built for speed and clarity, it’s a masterclass in no-nonsense design tailored to real users who just need things to work.





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