This is a huge sprawling website and as I click around through it I never feel lost, that’s not an easy feat for a site of this size. There’s plenty of interaction going on here and it’s not in-your-face flashy, which is how I like it. The subtle forms and exhibit info just feels like it’s being served up to you like you want it. I also really love this giant background image, i’m not sure how fast or slow it makes the site load but it’s really fun.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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