Pretty cool, non-standard typography here. Mix that in with that neat thing they’re doing on the site, where when you scroll down and back up it changes the site considerably. Pretty cool and unique work.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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