I love the typography in this design, when you put that together with some nice looking icons, good use of texture and great color choices, that’s a great design. The use of the single page scrolling here works because of the clear demarkation of when you are on a different page. Nicely done.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
This is a beautiful design. Great use of typography.