Microsoft

http://www.microsoft.com/

I’m remiss in not including the Microsoft site before the end of 2012. It’s one of the best redesigns rolled out last year IMHO.

Today I get to tell you that @paravelinc has been working with @microsoft to help build their new responsive homepage: microsoft.com

— Trent Walton (@TrentWalton) October 2, 2012

Microsoft.com is a wonderfully simple site with a very modern aesthetic and a wide open layout. The wonder kids at Paravel have done a great job of distilling Microsoft’s new look into an elegant homepage.

Trent has provided a brief but great post about the rollout. I particularly love this sentence:

We began fleshing out photoshop comps for 2-3 arbitrary widths (narrow, middle, and full-width). There was a lot of iteration, and we found that this phase was just as much about conversation as it was about the actual design.

I think maybe as an industry we suffer from a lack of conversing about the differences in what we do for each screen and a lot of times just shoot from the hip. I understand an site the scope of something like Microsoft would take a lot more planning and discussions, but there’s a lesson here for us all I think.

Great, great work on this site!

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Microinteractions

Microinteractions

Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.