My first thought after going through this site was, “me want.” Which should be the point of a site like this. Then I remembered that I’m looking at the site for a different reason… so… basically, I had a good time on the the site – good and timely use of interactivity and video to show use and functionality of the product. I also like the vertical nav on the right – it actually feels more natural over there, and useful. And did I mention: me want…
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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