This site is visually out-of-control, in such a good way it makes my eyes hurt. I love this design. Specifically I love the illustration work. It make me want to find out what a “sweets buffet” is in person. Good work on this site!
How CX (Customer Experience) Can Combat Customer Churn
A seamless customer experience (CX) can reduce churn and boost retention. Discover essential design strategies that transform frustrating user journeys into engaging, personalized experiences that build loyalty and trust.
The tone of this site is perfect. The illustrations capture the whimsy and joy of being surrounded by candy. The font they’ve chosen for the ‘Sweets’, ‘Gifts’, and ‘Buffet’ is perfect in this scenario and a good example of how the subject matter can allow you to use a font that may be inappropriate 99.9%of the time.