This site is visually out-of-control, in such a good way it makes my eyes hurt. I love this design. Specifically I love the illustration work. It make me want to find out what a “sweets buffet” is in person. Good work on this site!
The Relentless Utility of McMaster-Carr’s Website
McMaster-Carr’s website proves that function beats flash. Built for speed and clarity, it’s a masterclass in no-nonsense design tailored to real users who just need things to work.
The tone of this site is perfect. The illustrations capture the whimsy and joy of being surrounded by candy. The font they’ve chosen for the ‘Sweets’, ‘Gifts’, and ‘Buffet’ is perfect in this scenario and a good example of how the subject matter can allow you to use a font that may be inappropriate 99.9%of the time.