I love the smooth feel to this site, the graphic details are all very well done and have a great finished quality to them. I like the colors too, the yellow and grays are a great combo here. This site is a mixture of single page layout style and uses the light box popup but it’s done in a way that’s subtle and almost un-noticed. I love the way the light box popup has been done here, such great detail and it’s totally changed up from what I expect. Nice site!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





I’m really digging the mixture of the textures and the rigid, windowed type of look. It softens up what could be a techy, cold look. Everything is so pixel-perfect it really shows an attention to detail.
I’m not sure about the modal windows, though. Being designed like a window with a chrome, it makes me want to grab it and move it around.