At first glance it’s just a straight forward, minimal-ish looking product website. When you study it, it is a class in minimalism; keeping things easy to understand, telling the story of the product and getting you hooked with clean and classy illustration work. Bravo.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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