At first glance it’s just a straight forward, minimal-ish looking product website. When you study it, it is a class in minimalism; keeping things easy to understand, telling the story of the product and getting you hooked with clean and classy illustration work. Bravo.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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