At first glance it’s just a straight forward, minimal-ish looking product website. When you study it, it is a class in minimalism; keeping things easy to understand, telling the story of the product and getting you hooked with clean and classy illustration work. Bravo.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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