iOS app product pages can be very over-done. Markt has a very simplistic style that doesn’t flood you with whiz-bang features of a website, that might detract from the whiz-bang features of the application itself (which is what you’re selling, so shouldn’t be the focus?). I think the style of the website conveys simplicity, which makes me think / fell that the app itself will be simplistic, and easy to use. This is a great example of how your philosophy for design actually becomes a tool to sell a product besides the website itself.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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