Excellent story-driven intro to the Make Your Money Matter site – a “brochure” site for using credit unions over banks. The flat illustrations are great as you scroll through the intro – and the final resting part of the site is very smartly done from a marketing / interaction perspective.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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