Go ahead – click the hamburger icon… didn’t expect that did you? Maecia, out of Paris has a great site that combines old and new, from the 1800’s industrial line art to the animated svgs and video backgrounds and motion when you’re not expecting it. The menu coming from the hamburger is a good parallel to the trend of using the home page as navigation (and mouse over the middle Maecia / Welcome button for some added video background). Also like the little call to action banners at the bottom of the pages – totally useful, and fit in perfectly with the design.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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