Just a beautiful design, simple as that. I love the big bold image of the wheat and the large WHEAT set on top of it. Subtle yet not at all. The rest of the site is a display of restraint by the designer, which shows maturity to me. Love it.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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