Super simple wins, hands down. This site is superbly simple! I love how it’s just a list of images at first, but there’s interactivity to be discovered. I normally don’t like the idea of hiding content, but in this case the drop down info blocks just work.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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