Super simple wins, hands down. This site is superbly simple! I love how it’s just a list of images at first, but there’s interactivity to be discovered. I normally don’t like the idea of hiding content, but in this case the drop down info blocks just work.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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