Man I love the animation detail work done on this home page. The way the logo shifts and the way the other icons are timed to fire off animations as you scroll down works really great and is super engaging.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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