
There isn’t much about this site that isn’t finished looking. It’s so slick and complete, clearly lucky to have a big budget behind it. The thing that really catches my attention on this site is all the small detail, it’s small yes, but so well done it really stands out strong. I also love how they’ve managed to put in so many video blocks and at the same time keep the page very open feeling.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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