Hands down a superbly designed and executed website for Lift Interactive. It’s full of some really great interaction design that also doubles as a super simple layout too built up with solid illustration work. It’s layered, that’s what i’m trying to say here. It’s a nice layered design, from content to visuals to interactions. There’s more as you make your way through the website like on the about and work pages specifically. I love this site.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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