
The heading on the home page of this site says it all. “Simple, Beautiful, & Effective.” The colors are fresh, the typography inviting, and the layout feels spot on. The flow of info and scanability of the site is great. The site is cleanly done and reflects that similar style of their client work.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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