LED Luc does a good job of showing off their products in an aesthetically pleasing way – that mirrors their aesthetically pleasing lighting products. I try not to translate pages into English at first, to see if I get what the website is trying to relay or sell me on – and it was easy to get with this site (the Click Me modals on the hero images probably did it too).
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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