I love the cohesive design this site has powering it’s message. The visuals all speak to the copy and the mood. I really love the big mountain range illustration that props up the footer too. I think the sub pages in general could use some more love since the overall design is so visually rich it feels like a let down to discover they are largely the same treatment. However sometimes that’s just fine for general purpose and in the end here the website looks pretty dang good.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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