I love the cohesive design this site has powering it’s message. The visuals all speak to the copy and the mood. I really love the big mountain range illustration that props up the footer too. I think the sub pages in general could use some more love since the overall design is so visually rich it feels like a let down to discover they are largely the same treatment. However sometimes that’s just fine for general purpose and in the end here the website looks pretty dang good.
I love the cohesive design this site has powering it’s message. The visuals all speak to the copy and the mood. I really love the big mountain range illustration that props up the footer too. I think the sub pages in general could use some more love since the overall design is so visually rich it feels like a let down to discover they are largely the same treatment. However sometimes that’s just fine for general purpose and in the end here the website looks pretty dang good.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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