I love the cohesive design this site has powering it’s message. The visuals all speak to the copy and the mood. I really love the big mountain range illustration that props up the footer too. I think the sub pages in general could use some more love since the overall design is so visually rich it feels like a let down to discover they are largely the same treatment. However sometimes that’s just fine for general purpose and in the end here the website looks pretty dang good.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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