I love the soft feel of this design with the hard grid backed up by the gridlines in the background image. The colors are also really nice too. The type is also handled nicely, especially below the three main images in the slideshow. I do feel like the navigation isn’t as strong as it could be, but it does work well within the confines of this design, I say that without any real constructive feedback other than my gut feeling so take that as you will. Overall though, I do like the way this site is put together visually, really nice.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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