Very clever website design, I really love the fun approach to this site. It’s really fun and inventive and the visual metaphor of the plant then going into the roots is really smart. It really only works though because the illustrations are well done. Cool idea.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
I love the flow chart style. That’s a creative way to tackle one page navigation.