I find this iPhone app website kind of unique within the genre of iPhone app websites. I like the over sized iPhone that shows the sample of the app, the red color across most of the page is also unique and bold. I especially like how the page is split in half, with app vitals on top and extra info/links in the 2nd half. The rest of the pages of the site kind of fall off in uniqueness from the home page, though the home page is enough to be fairly memorable to me. Good job here.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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