Kite Creative have launched a clean and refined new website design in collaboration with Plug & Play. Their new site uses a visual design and provides smooth user journeys.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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