This is a wonderfully, deceptive website design. When you first look at it it looks really simple and the more you spend time here you realize there has been a ton of work put into this thing with all the little details here and there and the depth of copy. I especially like the non-standard way they’ve put the “our work” section together, that really got me thinking about how I do my own portfolio page views. This site has really inspired me to look at how I can incorporate more details into work i’m doing right now.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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