We’ve created our fair share of event websites here at UMS, and this is one that I instantly fell in love with. I love all the interactions and detail work. It’s chock full of fun discoveries as a visitor as I move around the site, play around with it and you’ll see what i’m talking about.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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