I really like the look and feel of this website, it’s very clean and grid-like, everything I expect in a solid architect firm website. I think the experience is intriguing, if you can get past the loader, the stark red and black image with the arrow that slings you into the site proper is neat. I’m not wild about the interaction on the main navigation area sliding open and closed like that, but somehow it feels like it fits into the site okay. What do you guys think?
I really like the look and feel of this website, it’s very clean and grid-like, everything I expect in a solid architect firm website. I think the experience is intriguing, if you can get past the loader, the stark red and black image with the arrow that slings you into the site proper is neat. I’m not wild about the interaction on the main navigation area sliding open and closed like that, but somehow it feels like it fits into the site okay. What do you guys think?
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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