We’ve seen this type of layout before, I just think this is a cool use of the grid-liquid/box thing (not even sure what you call it). It’s buried inside the larger website of massimodutti.com and used as a blog like display of cool/related stuff. Nice fit and use.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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