Really an absurdly simple website, but that’s what makes is work for me. No fancy stuff, just presented work. I also like how all the weight is put on the footer area instead of the header. It’s a nice divergence from the standard style of giant headline and lightboxed samples.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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